#TeachLuv Teacher Appreciation Week 2022 Campaign

To honor the herculean efforts of the nation’s teachers, Stride, Inc. (NYSE: LRN) partnered with Hallmark and TikTok on a special Teacher Appreciation Week initiative championing various teacher-led achievements, activities, and programs nationwide.

I was tasked with crafting all social media content across Instagram, TikTok, Facebook, and Twitter for Stride K12's corporate accounts, including the Stride Career Prep brand channels. Additionally, I was responsible for developing the website copy for the TeachLuv.Org landing page, all paid ads, press release, and an instructional guide on entering the contest for educators and parents. I worked hand-in-hand with Stride's creative design leads and video production team to develop a full range of assets for social, web, digital, and broadcast advertising.

As part of this campaign, Stride launched a new online resource hub for its estimated 6 million unique annual website visitors. Additionally, Hallmark provided 25,000 digital video greeting cards from its new product offering at no cost to students or their families to send messages of thanks to their favorite educators, which cold be accessed through Stride's TeachLuv.Org landing page and via social media.